- Lack of knowledge and technologies to efficiently and effectively produce goods for the market at a good profit margin to ensure sustainability and value for investment.
- Inefficient use of land, a major resource for sustainable and profitable agribusiness where every sq. meter counts.
- Lack of sufficient funding to move a large population into sustainable profitable agribusiness.
- Wrong Mindset: The belief by most people that farming is a traditional, tedious, low return slow enterprise for the poor and less privileged.